At Okamura, the marketing and design divisions take the lead in planning and developing new products. Making the most of the fact that Okamura makes and sells its own products, these divisions work in close cooperation with the technical sections of our production plants, and develop products incorporating new technologies and materials. They also work with manufacturers to jointly develop new materials and incorporate the results of joint research with universities in new designs and functions. In these and other ways, they actively collaborate with outside parties in seeking to develop more creative products.
We greatly reduce development lead time for new products by concurrently pursuing work necessary for design, drawing, proto-typing, preparation for production, and mass production. This allows us to develop and rapidly bring to market numerous new products every year. On the cost front, our development expertise and adoption of cost reduction suggestions gathered through OPS activities allow us to introduce new products at fair prices, and build competitive advantage.
Okamura, however, also devotes significant time and resources to trying to understand how changes in social and economic conditions will shape future office environments. Since establishing an Office Research Center in 1978, we have been supporting total office construction with basic research in various areas and the development of new office systems, based on the concept of “creating environments that take good care of people.”
Okamura pays special attention to craftsmanship and strives to achieve high-quality designs in order to provide a real sense of richness and pass on better environments to the next generation.
We regard high-quality designs as “pursuing optimal forms of products,” “responding appropriately to desired needs,” and “creating new value.” In order to achieve such designs, we believe that product development must be implemented from the three perspectives of “quality design,” “eco-design,” and “universal design.”
With user diversity in mind, we strive to provide products that have basic performance which makes them comfortable for as many people as possible, and that, by means of options and customization, are comfortable to use by all people.
Okamura’s Contessa and Baron/OKAMURA CP ergonomic mesh chairs and Leopard new concept seating were certified by the Ergonomics Excellence Awards Board. This is the most prestigious ergonomics certification in Europe and is granted by the U.K. Furniture Industry Research Association (FIRA). Awarded based on examinations undertaken by FIRA to assess their true ergonomic properties, only products that meet strict requirements receive this certification.
In order to promote the 3Rs of “reduce, reuse, and recycle,” for all products, we conduct an assessment in the planning, the design, and the drawing stages, thereby promoting development of products with smaller environmental loads.
GREENGUARD Indoor Air Quality Certified® is an environmental standard in the United States prescribed for office furniture and other indoor construction materials. Its objective is to raise the level of public health and quality of life through programs that improve indoor air.
Ergonomic mesh chair Contessa
Ergonomic mesh chair Baron/OKAMURA CP
New Concept seating Leopard
Ergonomic multi-purpose seating Luce
Office seating Visconte
Office seating ESCUDO
Office seating Zephyr
Meeting chair Grata
Meeting chair Zart
By improving features such as ergonomic design and functionality, we develop products that contribute to improving customers’ safety, productivity, and creativity.
From 2008 to 2014, this award was presented as the "universal design award." In 2015, the award system was relaunched under the auspices of iF UNIVERSAL DESIGN + SERVICE GmbH with the new name "recommend: UNIVERSAL DESIGN." Under the new award system, products that display excellence in terms of universal design are chosen by specialists and ordinary consumers. In 2015, these groups bestowed, respectively, the universal design expert favorite 2015 and universal design consumer favorite 2015 awards.