Choral’s name symbolizes the concept of a “perfectly tuned chair”—ergonomically tuned to your body and aesthetically tuned to the office. This simple approach has achieved a timeless design and dynamic beauty that is harmonized to complement a multitude of office environments.
Our aim was to create a highly functional product within the simplest form possible. With pressure to create a highly functional office chair, the assumption would be that a more complex product would materialize. Yet complex forms and functions are not always appealing, so we worked tirelessly to mask exceptional comfort, ergonomics and function in an impeccably simple design. The result we achieved with Choral is an aesthetically minimalist design with intuitive features and extensive ergonomic adjustments.